Google for Nonprofits Expands to 10 Asia-Pacific Economies

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Congratulations to non-governmental organizations in the Asia-Pacific region. In partnership withTechSoup, Google is now expanding its Google for Nonprofits program to ten new economies: Hong Kong, India, Indonesia, Macau, Malaysia, Philippines, Singapore, Taiwan, Thailand, and Vietnam.

Nonprofits can now apply to join the program to access a suite of free Google products and tools, including:

  • Google Ad Grants: Free AdWords advertising to promote their website on Google through keyword targeting.
  • Google Apps for Nonprofit: A free version of the Google Apps business productivity suite, including Gmail, Docs, Calendar, and more.
  • YouTube Nonprofit Program: Build their online presence with YouTube and overlay cards on their videos that link directly to their website.

Personally, I’ve used the Google for Nonprofits platform at two different organizations and it was a game-changer at both, specifically Google Apps.

The service can power enterprise-grade email services with a few clicks, giving organizations a legitimate yourname@NGOorganization.org email address (ie. not Gmail.com or Yahoo.com) and powerful email support systems that are actually easy to use. Google Apps also comes with their Drive, Sheets, Docs, and Forms tools, which can totally replace the Microsoft Office software suite and I find far superior to Microsoft’s online software products.

Nonprofits organizations can also leverage One Today, Google’s fundraising platform for Android devices. The app highlights cool projects from different organizations each day, and users can donate if they want to support the cause.

So if you have an NGO in the 10 new economies, get Google for Nonprofits today. You’ll be so glad you did!

Mixing WiMAX and UHF TV for Rural Internet Access in Vietnam

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Recent statistics show that the majority of Vietnamese who frequently use the Internet are located almost exclusively in Vietnam’s big cities, such as Hanoi, Ho Chi Minh, Hai Phong, Hue, and Da Nang. This is due to three barriers to rural Internet access faced by Internet Service Providers (ISPs) using conventional cable-based technology:

  • Geographic accessibility: dense forests and mountain areas cause difficulties in setting up networks and operating equipment;
  • Demographic indication: low population densities require large network coverage, hence increasing initial setup and operating costs; and
  • Economic development: low demand and purchasing power reduce profit and increase investment return period.

But what about a new, innovative approach to bring Internet access to rural areas in Vietnam, like combining new WiMAX wireless technology with the existing TV over-the-air broadcasting infrastructure? This approach could enable the delivery of last-mile access to many end users over a large coverage area with a much lower cost.

That’s the idea that Dr. Nguyen Van Hoang and his colleagues at Bac Ha International University tried recently to turn rural areas into an attractive investment for ISPs and bridge the digital divide in the rural areas of Vietnam.

WiMAX + UHF TV Technology

As you can see from the diagram above, they sought to allow WiMAX to be “piggy-backed” on the existing UHF TV broadcasting in the frequency range where TV programs are not available and frequency channels are not currently used. This promises an operating cost sharing between television industry and ISPs, eliminating the initial setup cost of network equipment (i.e. base station site construction and/or leasing), which ISPs normally incur. Operating at lower UHF bands allows a larger coverage area per base station and a smaller number of base stations over a similar coverage area.

In his WiMAX/UHF TV trial, Dr. Hoang found a sub-GHz WiMAX system with transmitting antennas mounted on a TV broadcasting station between 30m to 60m in height can reach a maximum distance of 37km in line-of-sight condition. In both cases where directional and omnidirectional antennas are used, a sub-GHz WiMAX system operating at 450 MHz increases the range of coverage four-fold, compared to a typical WiMAX 2.5GHz system.

This translates to a reduction of 4X to 16X number of required base stations for the same coverage. As a result, the capital expenditure to deploy and operate such system in a given area reduces proportionally by 4X to16X. So while the technology worked, the business model had a major problem.

Business Model Barriers

Dr. Hoang verified a high level of demand (88%) for broadband WiMAX Internet service in Bac Ninh city, a rural area in Vietnam, with an affordable rate of VND 150,000 (approximately USD 7.80) per month for residential and VND 300,000-500,000 per month for commercial Internet service.

Yet, the total equipment cost of such a sub-GHz WiMAX system consisting of 1 base station and 4 subscriber stations (used for a sample calculation) is less than USD 30,000 and the base station equipment represents 90% of this cost. Under an agreement with a TV broadcasting provider, it may be possible to share other costs, such as tower and maintenance. Larger coverage areas and lower capital expenditure are highly attractive to service providers.

Still, a subscriber station (end user) modem currently costs almost USD 690 and this high price remains a technological and economical challenge for this technology from the user’s point of view. Even if service providers gave incentives or provided flexible renting plans to users who sign up for broadband service, the cost is out of range for rural users this system targeted.

This post is derived from Innovative WiMAX Broadband Internet Access Final Technical report by Dr. Nguyen Van Hoang of Bac Ha International University.